The BMW Group is systematically pursuing its electrification strategy and will release the new BMW iX3 onto the market by the end of 2020. Standard production of the BMW core brand’s first pure electric model will get underway at the BMW Brilliance Automotive joint venture (BBA) in China in late summer as planned: BBA Plant Dadong will produce the first Sports Activity Vehicle (SAV) with a pure electric drive train for the global market.

The new BMW 4 Series Coupé has arrived, and it is more distinctive and sportier than ever. The overall vehicle concept behind the two-door car – from its proportions and bespoke design features to the model-specific chassis tuning – displays a rigorous commitment to a richly engaging driving experience.

A heightened sense of outward authority, an interior brimming with detail refinements, the efficiency-enhancing influence of electrification, and cutting- edge innovations in the areas of driver assistance, control/operation and connectivity help the new BMW 5 Series to cement its position as a particularly sporty, efficient and progressive addition to the premium end of the executive class.

The BMW 6 Series Gran Turismo is something of an individualist within the premium executive segment and meets the richly varied requirements of modern and extremely discerning customers. Its combination of long- distance comfort and sporting ability, luxurious interior ambience and intelligent functionality is unparalleled in its class.

Extroverted aura, versatile sportiness and modern lifestyle characteristics in conjunction with an electric drive system can now also be experienced in the premium compact segment. The new BMW X2 xDrive25e is the first Sports Activity Coupe (SAC) to offer, in addition to outstanding efficiency, the option of locally emission-free mobility thanks to a plug-in hybrid drive concept.

With the new R 18, BMW Motorrad now enters the cruiser segment. Like no other BMW motorcycle before it, this model stands entirely in the tradition of historical BMW motorcycles – both technically and in terms of design style.

Developing alternative powertrain technologies is a top priority for the BMW Group. The premium carmaker offers first virtual insights into the powertrain system for the BMW i Hydrogen NEXT and reaffirms its commitment to following a carefully considered and systematic route to emission-free mobility. This approach also includes the careful consideration of differing market and customer requirements as part of the company’s Power of Choice strategy. Customer centricity and the flexibility needed for this are essential in facilitating the breakthrough for sustainable mobility on the global stage.

After more than 20 years, the BMW brand has a new corporate identity for online and offline communication purposes. The BMW, BMW i and BMW M communication logos have been completely reworked, with a new logotype and new design principles. The BMW brand now delivers on the expectations and visual style of today and is better-suited to the digital age.

The BMW Group is opening a new chapter in itshistory with the unveiling of a pure-electric Gran Coupe. The BMWConcept i4 takes electric drive to the core of the BMW brand andheralds a new era in Sheer Driving Pleasure. The BMW Concept i4represents a look ahead to the BMW i4, slated to enter production in2021. It provides a whole new take on the dynamic excellence for whichBMW is renowned and blends a modern, elegantly sporty design with thespaciousness and functionality of a four-door Gran Coupe – all whilegenerating zero local emissions.

On its way to series maturity, the BMW iNEXT is completing a further chapter of its overall vehicle testing under particularly demanding conditions. Intensive test runs in the freezing cold at the polar circle are now being followed by a contrasting program in the Kalahari in Southern Africa, where in addition to extreme heat and solar radiation, permanent dust formation and off-road terrain with its sand, pebble and gravel tracks pose exceptional challenges for the BMW Group’s technology flagship.